A Rose Is Never Just a Rose
Explore one of America's billion-dollar import industries through the journey of a single garden rose.
Every rose has a story that spans continents. Follow its journey from breeder to farm, through refrigerated logistics, customs, wholesalers, and florists while learning entrepreneurship, global trade, marketing, and systems thinking. Then build your own low-risk import business experience.
“The world's most beautiful supply chain begins with a single rose.”
Heidi, the founder of Rose Import LAB™
The Bloom Study is our monthly wellness subscription that pairs a premium garden rose with guided reflection, journaling, and mindfulness practices.
In partnership with Aokay Wellness in Greenwich, Connecticut, local members can pick up their monthly rose and enjoy a simple ritual for slowing down, observing deeply, and nurturing personal growth.
The World's Most Valuable Companies Don't Just Sell Products. They Build Stories.
The world's most successful brands don't simply create products—they create experiences, communities, and stories that people want to be part of.
Apple doesn't just sell phones.
Disney doesn't just make movies.
LEGO doesn't just produce plastic bricks.
They transform ordinary products into worlds of possibility.
We believe the flower industry is ready for the same transformation.
A garden rose is never just a flower.
It is a story that spans continents. A lesson in global trade. A case study in entrepreneurship. A living example of branding, marketing, logistics, sustainability, culture, and innovation.
At Rose Import LAB™, you'll learn how businesses create value by seeing opportunities others overlook. You'll discover how one product can inspire entirely new experiences—from wellness and education to hospitality, fundraising, design, fragrance, food, and even future rose breeding.
Because entrepreneurship isn't simply about selling products.
It's about creating meaning.
We're not teaching people how to buy flowers.
We're teaching them how to build value—from a single rose.
Rose Import LAB™ is a real-world learning platform where students, families, homeschool groups, entrepreneurs, and rose enthusiasts explore economics, logistics, branding, and wellness through a real product, a real supply chain, and a business built in public.
Learn by doing, validate ideas through pre-orders instead of inventory, and discover how global trade works—from farm to front door.
What participants are noticing
“Talking about roses made me feel young and energetic.”
A, Bloom study participant, Greenwich, CT
The incoterms® lesson was eye-opening. It completely changed how I understand responsibility in international trade.
Carlos, Santa Marta, Colombia, student and collaborator.
“Rose Import LAB™ makes me feel unstoppable. Next generation program”
Current Rose Import LAB™ collaboratorThe Founding Cohort
A 4-week immersion in how global trade actually works. Follow a real rose import operation from Colombian farms to the U.S. market — and build your own import concept you can launch.
$395 founding rate
Fundraising With Garden Roses
A premium fundraiser for teams, homeschool groups, and clubs. Pre-sell beautiful roses instead of cookie dough. Your group learns real sales, storytelling, and logistics — and keeps the profit.
The Rose Wellness Subscription
One premium garden rose every month, with the story behind it. Pick up at our founding Greenwich, CT location and learn what one flower can reveal about the world.
$29 per month
Follow The Roses
Trace a Colombian rose from farm and production through logistics, branding, and market — then create your own rose import project.
More than 65% of roses sold in the United States are grown in Colombia, yet almost no one ever sees the journey behind them. We make that journey the classroom.
A four week immersion in how global trade actually works
What Students Build
Students don't just learn about global trade — they leave with a real project: a fundraiser, a sourcing plan, a product idea, or an early business concept they can explain, improve, and launch.
The founding cohort learns beside a company being built. They watch a real sourcing network take shape in Colombia — as it happens.
"Global trade is a fascinating world. Through the journey of a rose, we explore the people, businesses, systems, and decisions that connect farms in Colombia to customers everywhere."
-Heidi, founder of Rose Import LAB™
Why Rose Import LAB™ Is Different
Most business education is abstract. Rose Import LAB begins with a real product, real farms, real market dynamics, and real decisions. Students aren't pretending to study business — they're learning beside one being built.
Each week builds toward something real
Week 1 - Foundations of Global Trade. Understand how products actually move across borders—and where value is created, captured or lost.
Week 2 - Farm & Production. Go inside Colombian rose farms with our team on the ground. See how quality, yield, and decisions at origin shape everything downstream. Follow and participate in the breeding of the new rose variety by Rose Import LAB™.
Week 3 - Logistics & Import. Break down freight, cold chain, and customs - the constraints that separate operators from observers.
Week 4 - Build your concept. Develop a viable go-to-market plan: pricing, margins, sourcing, and positioning you can execute immediately.
Continue exploring the specifics of what we uncover inside the LAB
Start With One Rose.
Join the founding cohort, launch a fundraiser, or subscribe to the rose of the month — and learn how the world actually works.
Follow the Rose is an introduction to systems thinking through the journey of a single flower. Using roses as your lens, you’ll begin to see how agriculture, logistics, culture, branding, and global trade connect beneath the surface of everyday life. Through guided observation, journaling, and real-world examples from Colombia and the floral industry, this class trains awareness, pattern recognition, and a new way of understanding how products move through the world.