Learn How the World Works Through One Garden Rose
4-Week Global Trade & Entrepreneurship Lab
Build the mindset, skills, and confidence to create your first business while exploring global trade, branding, marketing, logistics, and entrepreneurship through the remarkable journey of a single premium garden rose.
This is more than a course.
It's an immersive entrepreneurship lab where you'll learn how value is created, how products move across the world, and how you can build something meaningful of your own.
4 Weeks • Project-Based • Launch Your Business Concept
What You'll Build
This program is designed around action.
By the end of four weeks, you'll have created the foundation of a real business.
You'll leave with:
✓ A business idea
✓ A product concept
✓ A sourcing strategy
✓ A pricing model
✓ A brand story
✓ A customer profile
✓ A marketing plan
✓ A landing page or sales page
✓ A business presentation
✓ A practical 30-day action plan
You won't just learn about entrepreneurship.
You'll begin practicing it.
Join the Next Cohort
In this 4-week founding cohort, you will learn how global trade actually works by following a real rose import operation from Colombia to the U.S. — and building your own import concept alongside it. You get all weekly materials, an optional live Q&A every week, direct feedback from the founder, and a small founding group building this together. All materials and downloads are yours to keep.
Why a Garden Rose?
Most people see a flower.
Entrepreneurs see an entire global industry.
Every premium garden rose has travelled through an international network of breeders, scientists, farms, refrigerated logistics, cargo airlines, customs officers, wholesalers, florists, designers, and customers before arriving in a vase.
That journey becomes your classroom.
As you follow one rose from breeder to customer, you'll discover how biology, geography, marketing, branding, logistics, sustainability, finance, and entrepreneurship are connected in the real world.
By understanding one product deeply, you'll begin seeing opportunities everywhere.
Your Four-Week Journey
Week 1 — See the System
Discover how one garden rose connects global agriculture, science, logistics, branding, sustainability, and international trade.
You'll begin thinking like an entrepreneur by learning to recognize patterns, identify hidden value, and understand how businesses create opportunities.
Project
Create your own Product Systems Map.
Week 2 — Master Global Trade
Learn how products move across international borders and why successful businesses depend on planning, logistics, quality control, documentation, and trust.
Using real examples from the international flower industry, you'll explore how global supply chains work behind the scenes.
Project
Build your first Import Blueprint.
Week 3 — Build the Business
Turn your ideas into opportunities.
Learn how entrepreneurs evaluate suppliers, develop brands, price products, understand customers, and create compelling offers.
You'll begin designing your own business concept using the principles you've learned throughout the course.
Project
Develop your Business Concept Sheet.
Week 4 — Launch
Bring everything together.
Create your first offer, prepare your marketing materials, build your launch strategy, and present your business concept with confidence.
This week transforms learning into action.
Final Project
Present your launch-ready business.
What Makes Rose Import LAB™ Different?
Most entrepreneurship courses begin with theory.
We begin with curiosity.
Traditional business education often separates science, economics, marketing, logistics, sustainability, and design into different subjects.
Rose Import LAB™ brings them together.
Using one extraordinary product, you'll discover how seemingly unrelated disciplines connect to create value in the real world.
The goal isn't simply to understand one industry.
The goal is to develop the ability to recognize opportunities in any industry.
Learn From the Source
Throughout the program, you'll travel behind the scenes of one of the world's most fascinating agricultural industries through original documentary-style footage filmed in Colombia.
Meet growers, breeders, exporters, logistics professionals, and entrepreneurs as you experience how premium garden roses move from farm to customer.
Rather than simply reading about international trade, you'll witness it where it happens.
Meet Your Instructor
Rose Import LAB™ was created by Heidi Alasuvanto, an entrepreneur, educator, and founder of Rose Import LLC.
With a background in business administration, wellbeing, experiential education, and international trade, Heidi combines years of teaching experience with firsthand research inside the global flower industry.
Her work includes visits to the New York Flower District, partnerships with premium growers, and educational field research in Colombia to bring students behind the scenes of one of the world's most remarkable global supply chains.
Her mission is simple:
To help people understand how the world works—and give them the confidence to build something meaningful of their own.
Is This Program Right for You?
Rose Import LAB™ is designed for:
• Ambitious high school students
• Homeschool learners
• College students
• Career changers
• First-time entrepreneurs
• Lifelong learners
No previous business experience is required.
Only curiosity and a willingness to learn.
More Than a Course
Rose Import LAB™ isn't designed to teach you everything about flowers.
It's designed to teach you how to observe deeply, think critically, recognize opportunities, and transform ideas into action.
The garden rose is simply the beginning.
The skills you develop can be applied to almost any product, industry, or business you choose to pursue in the future.
Ready to Build Something Real?
Every successful business begins with curiosity.
Join the next Rose Import LAB™ cohort and discover how one extraordinary product can change the way you see business—and your own potential.