About Rose Import LAB™

A Learning Platform Built Around a Real Supply Chain

Rose Import LAB™ is an experiential education program that teaches global trade by following one product — a rose — from a farm in Colombia to a doorstep in the United States.

Roses are the case study. The real curriculum is sourcing, logistics, pricing, customs, cold-chain realities and the systems thinking that connects them. Participants don’t just learn how importing works in theory. They learn how to think like entrepreneurs moving real products across real borders.

How the LAB™ Works

The LAB is primarily self-paced, with live touchpoints to keep the experience grounded and human.

Each week, participants receive new materials — short lessons, visual frameworks, and practical exercises — to work through at their own rhythm. Weekly optional office hours give you a space to ask questions, share what you're noticing, and explore the systems alongside other participants.

The goal is not to lecture you on international trade. It is to give you the tools, the structure, and the access to begin building your own import concept while you learn.

Founded by Heidi

Rose Import LAB™ was founded by Heidi — a homeschool mother, dancer, and Finnish-born American with a bachelor's in business and over a decade of pedagogical practice. Based in Greenwich, Connecticut, she works with an international team on the ground in Colombia to bring participants real access to the people, farms, and systems behind one of the world's most fascinating supply chains.

The story of how a Colombian rose found its way to her began with a sign on a February walk.

→ [Read the full founder story.]

A Broader Vision

Roses are the starting point, not the destination.

The long-term vision for Rose Import LAB™ is a broader platform exploring global agricultural trade — with future programs on cacao, coffee, botanicals, and specialty crops from South America. The goal is to equip the next generation of entrepreneurs to understand how global systems actually work, and to participate in them responsibly, creatively, and with their eyes open.

What You'll Explore Inside the LAB

• International trade systems and the realities of moving products across borders

• Agriculture, biodiversity, and the people behind the products we consume

• Cultural collaboration between regions, told through real relationships

• Entrepreneurship grounded in real supply chains — not theory

Through curiosity, observation, and real-world exploration, participants come away with more than knowledge. They come away with a way of seeing the world that doesn't switch off after the program ends.

→ [Join the Founding Cohort]